This is our story . .

Isolinas journey into the creative world started at the age of ten. She learned how to speak Italian by drawing since it was the only way to communicate with her Italian friends who neither spoke Swedish or English. The method to draw with tape was discovered when she was repainting her loft in Tribeca. As a student at one of the worlds most prestigious art and design schools, Parsons School of Design, she realized peeling off the blue tape and seeing the sharp lines, made her feel relaxed, at least for a few seconds. Two weeks later, she went to David Hockney’s exhibit at The MET in New York, and this is where things started to fall into place.

 

“To draw or to visit art exhibits never came naturally to me, until the day I saw the David Hockney exhibit at MoMAs. I was drawn into his world of color, and on my way out I saw a photo of a pool that reminded me of Slim Aarons photograph of the old pool at the prestigious hotel, Hôtel du Cap Eden Roc in South of France. In that moment, all details fell into place. I should make the outlines with tape, paint with acrylic paint using a matte binder and then peel the tape off, a perfect way for me to relax”, she said. 

 

Today Isolina sees Monjoi as more than a brand; it is a noun that means to explore and enjoy things that makes you truly happy and thankful. It origins from the Italian word mondo and joy.